How to Blog on Instagram
Blogging on Instagram does not require a website. Sirius Design Group promotes owning digital real estate. This article will teach you how to blog on instagram and create killer content. This killer content engages your visitors and followers will increase continually.
You do not need to operate an independent blog or a contributor profile on a popular blogging platform. Merely blog on instagram to promote your products and services. Many people monetize blogging itself. There is influencer marketing, affiliate sales and brand endorsements, all of which can be a source of revenue.
Blogging on Instagram can also be your medium of exposure to serve as the catchment phase of a sales funnel.
The virtual world has moved from blogging to micro-blogging. Those using Twitter, Facebook and Instagram for exposure and engagement are already micro-blogging. Writing short posts and telling stories on sites like Instagram can provide sufficient exposure but one has to be effective on the platform. In this comprehensive guide, you will learn how to blog on Instagram and grow your popularity in due course of time.
Business vs Personal Accounts
You need a business account on Instagram. If you already have an account, you can convert it into a business profile. If you have to sign up, then you should straightaway go for a business account. Many might wonder why a business account is necessary for how to blog on Instagram.
A business account comes with insights & analytics, ads, links within stories and contact button.
Instagram insights & analytics will help you to know the demographics of the followers, how much time people are spending on every post so you can assess the extent of engagement, the outreach of every post and a lot more. The business profile will get you ads. You can promote some of the posts. While ads are not desirable from the perspective of followers, having the option is useful if you want to monetize the blog, sooner or later. The links within stories and the contact button are useful features to have for a blog on Instagram.
Switching Your Account to a Business Profile
Go to the Instagram website or download the app on your phone. Log in or sign up with an id and password of your choice. You will have a personal account by default. Then, you'll need a Facebook page to covert your personal account into a business account.
You may already have a fan or business page. Create one if you do not have any. Connect this business page on Facebook to your Instagram account. This can be done from the settings options. Go to the profile section on Instagram and look for a gear icon. You will get to settings. There is an option that reads ‘Switch to Business Profile’. Follow the steps and you will have a business account on Instagram.
Preparing to Blog on Instagram
The business account serves as the foundation.
You must now prepare and make crucial decisions. You should choose a niche that serves your interest. Blogs on Instagram should target a niche. You have the freedom to write any type of post on every subject that interests you but then your followers will be a tad perplexed.
You need a dedicated following and the fandom should grow.
This can happen only when you cater to what your target audience wants. Choose a niche that addresses the needs of your target audience, offers something of value and assists in solving some real world problems of the followers. You should also be able to write posts consistently about the subject or related topics. Do not choose a niche that does not have much to talk about.
The most popular niches for blogs on Instagram are fashion, fitness, lifestyle, travel, parenting, business, motivation, coaching, nature, animals, photography, interior design and specific regions or cities and countries.
Blogs about the best in any popular category fare well. You can write the best things about a city, a type of product or service and you can come up with listicles or info-graphics in various categories, provided they still cater to what the audience wants.
Before you start blogging, you should check the bio and the profile photo. Make your bio more comprehensive and appealing so people get drawn to read what you have to write about.
The profile photo should also be impressive enough. The photo should be relevant in the context of the blog. Write the bio in such a way that it establishes your distinct personality. People like following those who have something valuable to say or add and the bio should reflect that aspect of you.
The Actual Process of How to Blog on Instagram
Instagram facilitates micro-blogging. You create posts and stories. This is referred to as micro-blogging. Hence, you cannot come up with one post every week.
It is understandable for long form bloggers in certain niches to have a new post every weekend. Instagram bloggers should be more frequent with their posts.
Have at least one post every day. This post should be interesting, not just in content but also how it is presented. You need captivating captions. Create valuable content and captions to go along with the content. Use Insights to figure out what are the best posting times.
Since the platform is primarily a photograph or image based social network, you will need pictures and they should ideally be original.You must have relevant images to enhance the impact of every post. Captions and photographs often have more immediate effect than the story in the post.
You should also have call to action in your posts if there is an endgame. Keep posting, develop a community, use hash tags and stories as well as Instagram Live to grow your outreach and subsequently popularity. If you want more information about blogging on instagram, contact us - we'd love to help you grow your blog or page!