High Converting Traffic Sources: 2016 and Beyond
We've been asked a lot over the years "Guys where can I get high converting traffic sources." This is actually a tough question to answer because it depends on so many factors.
The truth is actually...
There is no one single source of generating traffic that is perfect or best for everyone. Some people will see huge success with one source, while others will try the same method and fail. But why?
Through years (2012 is a millennia in the digital world) of trial and error, burning money and split testing, we've realized that each traffic source has a unique type of audience that is engaged in different ways.
Let's look at YouTube, people are watching YouTube for a huge number of reasons, listening to music, watching funny clips, catching up on gossip, or perhaps learning a new skill. But they are all there for one single reason....to consume video content.
So if your site has zero video content, then YouTube probably will be an ineffective marketing strategy for you. On the opposite side though, if your website has a ton of video content, then you need to promote your site through YouTube, and we at Sirius can help you with that, because we've spent years fine tuning our efforts to give you High Converting Traffic Sources.
So what about content based websites for AdSense and/or Affiliate products? Well, there are a number of ways to increase your traffic which we can show you how to do. For example, you can increase your content writing, because in 2016 content will make or break you. The days of copying articles from ezine and pasting them on your site in sections are over. Google will slam you!
The next method is utilizing SEO strategies, while free, this can create issues because if Google does an algorithm update and finds your site "spammy" or "non-compliant" with their Webmaster Guidelines, then again, you'll get slammed. Don't think you can "game the system aka. Google" either because they are smart and you will get caught. Google has 72.5% of the search market, not including mobile devices!
Next for High Converting Traffic Sources we have Social Media. In 2016, it's estimated people on average spend 10 hrs a week or more browsing social media platforms such as Facebook, Twitter, Instagram and Pinterest. This makes social media very useful for certain marketing endeavors, but again, it may not work for everything.
Finally, there are what is referred to as PPC companies, or Pay-Per-Click companies, such as AdWords, Bing, Facebook, and many others. Here at Sirius, our proprietary business model utilizes a unique combination of Organic and Paid sources to provide the best long-term stability and greatest Return on Investment.
At the end of the day, a source that works with one niche, may not work with another. For example, if you advertise on Facebook for "Pest Control" you may achieve a 300% ROI, but if you use the exact same methods for "Meditation advice" you may end up losing hundreds or even thousands of dollars.
Additionally, what works now, may not work forever. For example, you may stumble upon a "Golden Goose" method that yields thousands per month, but possibly in 3 months, 3 years, or 5 years it may not work. BUT, this is the beauty of Internet Marketing and Internet Entrepreneurship. One must continually evolve to meet the evolving demands of society.
Anyone who has ever owned an operated their own brick and mortar business, knows that any business which does not grow and evolve is dead, so why wouldn't the same apply for the Digital World? - Hint: It Does!
The digital world is constantly evolving and changing, and thankfully here at Sirius Design Group, we are continually evolving our business methods to stay on top of changes through continued split-testing, trial and error, and continuing education. We strive to provide the best for our clients by continuing our knowledge growth.
We feel only those who have a desire to learn, grow, and evolve are suited for Internet Entrepreneurship. They must have a passion for freedom, a desire to make a difference in the lives of others, and a willingness to approach change with courage.
If you think you're ready to take the plunge and to secure more freedom, flexibility, and an intellectually stimulating position for yourself in the world of Digital Real Estate then please by all means Contact Us or check out Our Services and Pricing Page.
Below is a Brief Review of 2 Great PPC Sources
Google AdWords
Pros
High volumes of traffic, as we said, Google has a monopoly on the search market. Ability to scale campaigns, and advanced metrics is currently unsurpassed.
Cons
Highly competitive and high risk to lose money if you don't know what you're doing. Sometimes we can be well over $100.00/click in cost. Also, Google is picky about who they allow on their networks.
Conclusion
If you are brand new to Internet Marketing and Advertising, stay away from AdWords. Unless you hire a professional (like us) or someone on Elance which could cost hundreds or thousands anyway, you can lose your budget in a matter of minutes. However, if you have purchased one of our sites, we provide you access to the training portal, which describes in detail how to setup and effectively monetize your website with AdWords in any niche.
Youtube
Pros
YouTube is the second largest search engine in the entire world. What really? YouTube is considered a Search Engine? Yes! The great thing about YouTube is the ability to generate a TON of traffic for very very little. Again, we provide you with the knowledge to do this.
Cons
It's important to have video content on your site. For example a craft DIY site would perform much better than a site about mortgages. Always in marketing you need to know your target audience. Also, 70% of the traffic will not watch more than 30 seconds of your video, so keep it clear, concise and engaging!
Conclusion
YouTube is one of our favorite high converting traffic sources. A fantastic way to promote your niche site provided you have the right niche. One of the major pluses is the low cost. It is important to place a call to action in your video around the 15-30 second mark, otherwise you may end up with a Goose Egg in conversions!
