Digital marketing is a powerful marketing tool that any type of business can leverage.
More importantly, online marketing is vital for the success of a business as it is a great way to reach a wide range of audiences. When done right, you can build a strong relationship with your customers to drive even more business.
In today's digitally advanced world, more and more people are online and looking for their next purchase. Consumers first do their research online before making a purchase on products or services.
In effect, businesses that make an investment and take the time to strengthen their digital marketing strategies are those that gain more sales.
But in order to effectively market your products and services online, you'll first need to understand the effective and ineffective ways of marketing digitally.
Do's and Dont's of Digital Marketing
For first-time business owners, digital marketing can be pretty overwhelming. What platform should you be on? What should you post? When should you post? How often? This and so many more questions are what first-time business owners ask when entering the digital marketing landscape.
No need to get overwhelmed, because we've put together a guide for your online marketing strategy. Here are the do's and dont's when marketing your business online.
Do's of digital marketing
Below are our top tips for business owners when creating and executing their digital marketing strategy.
Do Know Your Audience BEFORE executing digital marketing strategies
One of the first essential steps that you need to take before creating ads, blog posts, your website, and all those fancy funnels is to know your target audience.
Who are you selling to? What ages are they? Where do they hang out online? What are their buying habits?
It's so important to get to know your target audience and get an insight into their likes, dislikes, behaviors, and taste. This will help direct your marketing strategies. Additionally, you'll be saving a lot more time, effort, and money invested into your marketing efforts by first knowing your target audience.
Do create an optimized website
A website is your home base. It is where your potential and current clients will go in order to find out more about your products and services. Given this, you'll want to have a website that is user-friendly in order to have good repeat traffic. If your visitors have a hard time navigating your website, they most likely won't continue browsing or go back to it. Therefore, it's essential to make your website simple, easy to use, and straight to the point.
Here are our additional tips to optimize your website:
- Make sure your website is mobile-friendly. More than half of the online consumers access websites through their mobile phone.
- Create regular and useful blog content to showcase on your website.
- Invest in a domain name that is simple and easy to recall.
- Optimize your website using the right keywords and tags.
- Use your website's URL in your email signature to gain more traffic.
- Regularly update your website to improve its SEO score.
Do create valuable blog posts
Blog posts are a great way to share value and establish your business as an expert in your field.
Create blog posts around questions that your target audience usually asks. Additionally, your blog posts should solve the problems of your target clients. This way, you not only gain more traffic to your website and showcase your expertise but you also gain your audience's trust. This is a great way to convert them from cold leads to paying clients.
DO Seek help from experts
One of the most common things business owners do is try to do everything themselves.
Digital marketing takes a lot of effort and time as well as experience. In order to save you time, money, and headaches, it's best to consult with experts in the digital marketing field to help you with your online marketing strategy.
Digital marketing is a very broad and advanced field. In addition, the online space is changing every day and it can get quickly overwhelming trying to keep up with the trends each day.
In order to comprehend all its aspects and to be able to execute the strategies correctly, having an experienced partner will save loads of mistakes. Additionally, hiring an expert's help will increase the chances of getting better results in a shorter period of time.
DON’TS OF DIGITAL MARKETING
Now for the mistakes that a lot of first-time business owners do when trying to execute their digital marketing strategies. Here are a few of many.
DON'T OVERSELL
Nobody likes to be constantly sold to. If you see a business or brand online whose only content is selling this and that, I bet you wouldn't stick around.
While it's not a bad thing to sell and advertise your products and services online, the trick is to do it in a way that doesn't feel like you are forcing people to buy. Related to one of our do's listed above, instead of constantly selling, try sharing valuable content with your audience.
DON'T SEND LONG EMAILS
Having an email list and sending out valuable newsletters regularly is a great online marketing tool to use. But one mistake that business owners do is sending very long emails.
Nobody wants to read ten pages about your product or service. Make sure to keep it short and sweet to keep your readers hooked the whole time.
DON'T FORGET YOUR CALL TO ACTION
Creating social media content and blog posts is a good way to grow your authority and online presence. But make sure to add your call to action within your content.
Your call to action doesn't always have to be you selling your products or services, it can be asking your readers to head over to your website for more tips or asking them to share your post with their friends, or just a thumbs-up would do. The point of your call-to-action is to let your audience know what they can do next after reading your content.
There are still so many more tips when it comes to digital marketing and this is just the tip of the iceberg. Follow us on social media and check out the rest of our blog posts for even more helpful content.
We hope this blog on the do’s & don’ts of digital marketing was helpful for you. Let us know in the comments section below.
